Pistacaway, New Jersey - April 23, 2007
In recognition of market trends and the need for products that provide better conditioning, The Dow Chemical Company (“Dow”) announced today that its Amerchol business introduced a new line of conditioning polymers for hair care applications at the recent In-Cosmetics trade show, held April 17-19, 2007 in Paris, France.
The new polymers will be marketed under the name SoftCAT™ SX Polymers (INCI Name: Polyquaternium-67), completing the family of premium-performance SoftCAT Conditioning Polymers first introduced in 2004. SoftCAT SX Polymers incorporate medium levels of hydrophobic modification in medium- and high-viscosity grades to deliver maximum conditioning and deposition performance, superior to that of other conditioning polymers such as cationic guar. These benefits make SoftCAT SX Polymers ideal for use in shampoo applications for volume control, extra conditioning, extra manageability, as well as products designed for Asian hair types.
“Within the hair care market, we’ve seen an increased demand for products that provide better conditioning and manageability to promote a smooth, sleek look,” said Denise Elias, global marketing manager. “We developed the SX-series of SoftCAT™ Polymers to provide these performance benefits, in addition to the enhanced conditioning and deposition properties that this family of polymers is already known for.”
In subjective panel testing, frizzy hair tresses treated with a shampoo formulation containing the SoftCAT™ SX Polymer were found to have better volume control, dry feel, and dry comb properties, even when the amount of silicone used in the formulation was significantly reduced. “We designed SoftCAT SX Polymers to be very efficient at depositing beneficial ingredients such as silicones and fragrances,” explained Elias. “This advantage improves the sensory properties of formulations, especially spa and aromatherapy products, where a rich lather and long-lasting fragrance is important.”
SoftCAT™ Polymers are derived from cellulose, a naturally abundant, renewable resource. Four product grades are available, with a range of molecular weights and solution viscosities to meet various formulating needs. For more information about SoftCAT SX Polymers, please visit our website at www.amerchol.com, or visit us at booth H 40 at the In-Cosmetics show.
About Amerchol
Amerchol, a business unit of The Dow Chemical Company and its consolidated affiliates, is a global manufacturer and marketer of performance ingredients for use in personal care product applications. These ingredients are primarily emollients, moisturizers, deposition aids, conditioners, and thickeners and find the majority of their uses in consumer skin care and hair care products. For more information, please visit our website at www.amerchol.com.
About The Dow Chemical Company
®™* Trademark of The Dow Chemical Company ("Dow") or an affiliated company of Dow
For Editorial Information:
Jennifer Sigsworth
The Dow Chemical Company
(989) 636-1113
