Horgen - August 22, 2007
Dow Fiber Solutions (DFS) announces that its revolutionary stretch fiber, DOW XLA™, is weaved into an innovative new line of adidas swimwear, Infinitex Plus, designed for competitive swimmers who demand durability as well as performance and comfort.
The breakthrough technology behind DOW XLA™ eliminates the trade-off between durability, performance and comfort that has long plagued active swimmers. This enables swimmers to rely on suits with an active fit, designed for sleek, efficient movement in the pool, that are comfortable and durable lap after lap, month after month.
Traditionally, stretch fibers have deteriorated after just 100-200 hours of exposure to chlorinated pool water. In contrast, DOW XLA™ is the first and only stretch fiber that continues to perform after 1,000 hours of exposure to chlorinated pool water. The Infinitex Plus line is therefore able to keep its fit and shape over time and stay free of unsightly bagging and sagging and is also better able to withstand exposure to UV light and suntan lotion than swimwear made with traditional stretch fibers.
“The introduction of DOW XLA™ into the Infinitex Plus line allows us to take our competitive training swimwear to a new level, differentiating adidas among competitors and giving active swimmers unprecedented, nocompromise performance,” said Christine Barth, Head of Business Unit Swimming at adidas.
“Our partnership with adidas – which has already seen the introduction of DOW XLA™ into the adilibria range of high-style fashion swimwear – represents an alliance of companies determined to elevate the performance of swimwear apparel to an entirely new level,” said Michel Caillibotte, global marketing manager at Dow Fiber Solutions. The swimsuits are more fitted, lighter and more comfortable than ever before. The line features four swimsuits, two bikinis for women and six pants for men in attractive designs and will be available at retailers and adidas stores globally from July/August 2007 onwards.
Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching proactive research and development expertise with the creative vision of retailers, designers, and manufacturers – to meet consumer needs. DOW XLA™ is one of many innovative products that underscore Dow’s strategy to strengthen its performance business portfolio by prioritizing marketing and application development activities that support high-value, end-use applications. For more information, visit www.dowxla.com.
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For Editorial Information:
Bettina Grabher
The Dow Chemical Company
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