Horgen, Switzerland - August 29, 2007
Highly functional activewear is of key importance in the competitive sports world; it contributes to the athlete’s feeling of comfort and therefore impacts the performance and success. “Athletes demand highly comfortable performance garments more than ever. With DOW AYRXX™ fabrics, Dow Fiber Solutions meets this demand by introducing a patented, innovative family of fabrics that gives activewear an entirely new dimension of performance and quality,” said Cathy Knowles, Textile Innovations Manager at DFS.
“Sportswear made with DOW AYRXX™ fabric allows for optimal functionality and unprecedented performance during workout. Garments are lightest-weight -- density allows best balance of coverage and weight -- and very comfortable, providing an incredible fit in motion for the ultimate workout experience,” said Michel Caillibotte, Global Brand Manager at DFS; and he adds “We were particularly happy that it was Diadora who chose to launch DOW AYRXX™ fabrics into the cycling segment with us because we wanted to ensure that this revolutionary technology would be coupled with a dynamic and innovative sports brand”.
The 100% polyolefin-based material offers best clima-control functionality, quick drying and highly breathable garments. Furthermore, it demonstrates superior longevity, shape retention and color-fastness in addition to a soft, unique hand-feel.
Diadora’s Cycling Collection with DOW AYRXX™ consists of men’s long and short sleeved undershirts, cycling jerseys and pants in different colors and exclusive, premium cuts. It is a performance apparel line that follows an ergonomic approach, to offer the best possible support to the anatomic shape of the body in motion and to enhance muscular energy.
“We are excited about the upcoming launch of DOW AYRXX™ into the Diadora Cycling Collection,” said Enrico Mambelli, C.E.O. of Diadora. “This cycling apparel line truly demonstrates our commitment to innovation, delivering industry-first and differentiated products and will take our competitive cycling line to a whole new level. Athletes can now enjoy cycling garments with no-compromise performance, ride after ride”. The Diadora Cycling Collection is set to launch at sports retailers and Diadora stores globally in February.
Exceptional Qualities Enabled by Dow Patented Proprietary Technology
Dow Fiber Solutions (DFS) is a business unit of The Dow Chemical Company that is dedicated to pioneering innovations for the global textile industry by matching pro-active research and development expertise with the creative vision of retailers, and manufacturers – to meet consumer needs. DFS is drawing on more than 50 years of Dow leadership in polymer and material science to develop an industry-first, differentiated family of fabrics that directly addresses the limitations of traditional stretch fabrics for the sports apparel market in order to allow for greater performance through good dimensional stability and superior hand feel.
DOW AYRXX™ is the latest example of how Dow has applied its world class R&D capabilities to deliver innovative, reliable and sustainable solutions. DOW AYRXX™ is featuring DOW XLA™ elastic fiber from The Dow Chemical Company.
In order to ensure the quality Dow Fiber Solutions expects its textiles to be, the combination used to produce DOW AYRXX™ is protected by Dow patents.
For Editorial Information:
Cathy Knowles
The Dow Chemical Company
+1-302-234-2491
