Bomlitz, Germany - October 30, 2007
Dow Wolff Cellulosics today introduced an enhanced emulsion technology that allows the replacement of trans fat in baked goods at Food Ingredients Europe 2007 in London, United Kingdom. The technology, which uses METHOCEL™ Food Gums, helps formulators to address a growing trend toward trans fat-free baked foods, while preserving the taste, texture and mouthfeel that consumers expect in their cookies, cakes, muffins and crackers.
Trans fats are found in hydrogenated and partially-hydrogenated oils, which were first introduced into baked goods as a cost-effective substitute for semi-solid fats. Since then, however, trans fats have been determined to be unhealthy for humans and are becoming more regulated worldwide. Although liquid, unsaturated oils such as canola or olive are healthier alternatives, they result in a different taste and texture in baked goods. Unsaturated oils suspended in METHOCEL™ Food Gums, however, form an emulsion that help to create the semi-solid structure formulators desire, while improving the flavor, moisture retention and crumb texture of baked foods.
“To replace trans fats, formulators have often turned to substitutes high in saturated fat, such as palm oil or animal fats, which does not bring a positive impact to the food product’s nutritional profile,” said Stephanie Lynch, global market manager, food and nutrition, Dow Wolff Cellulosics. “This emulsion technology from Dow Wolff Cellulosics is an important step in helping formulators to develop trans fat-free baked goods with the nutritional benefits that increasingly health-conscious consumers demand.”
The launch of the emulsion technology follows the introduction of FORTEFIBER™ Soluble Dietary Fiber, another brand within Dow Wolff Cellulosics that helps formulators create healthier baked goods. The 100 percent soluble fiber is virtually non-allergenic and non-fermentable at typical usage levels, making it suitable for use in breads, cookies, crackers, energy bars and muffins.
About Dow Wolff Cellulosics
A preferred development partner in its markets, Dow Wolff Cellulosics supplies high-performance cellulose derivatives and complementary chemistries, and is expert in formulation know-how for a broad variety of end-use products in construction, food, personal care, pharmaceuticals, paint and other specialty industrial applications.
A business unit of The Dow Chemical Company, Dow Wolff Cellulosics was created on July 01, 2007 as a new business encompassing the activities of Wolff Walsrode and Dow’s Water Soluble Polymers business. On a pro-forma basis, Dow Wolff Cellulosics had combined revenues of more than US $1 billion in 2006 and employed 2,200 people worldwide. More details about Dow Wolff Cellulosics are on the Web at www.dowwolffcellulosics.com.
About Dow
For Editorial Information:
Jennifer Sigsworth
The Dow Chemical Company
1-989-636-1113
