Horgen, Switzerland - April 28, 2009
Dow Wire & Cable, a business unit of The Dow Chemical Company, announced today that it will deliver a presentation at the CRU 3rd World Wire and Cable Conference (Rome, June 7-9, 2009) titled "Outlasting the Downturn: Value Creation Strategies for the Wire and Cable Industry." The presentation will articulate how cable manufacturers can invest for success during the current global economic downturn by retaining their focus on value creation and adopting "total system cost" thinking. It will also encourage cable manufacturers to prepare to take advantage of major infrastructure opportunities now on the horizon. The presenter will be Jonathan Penrice, Global Marketing Director for Dow Wire & Cable.
About Dow Wire & Cable
Dow Wire & Cable is the leading global provider of plastics-enhanced materials, technology solutions and expertise for wire and cables essential to the transmission, distribution and consumption of power, voice and data. For more than 60 years, Dow Wire & Cable, a business unit of The Dow Chemical Company and its affiliates ("Dow"), has set the global standard for assurance of wire and cable longevity, efficiency, ease of installation and protection. For additional information, please visit www.dowwireandcable.com.
About Dow
For Editorial Information:
Kulwant Steiger
Dow Wire & Cable
+41 44 728 2488
Simon Dibb
Porter Novelli
+32 2 413 03 40
